A newly released report from the U.S. State Department, during Hillary Clinton’s term, reveals that the government agency spent approximately $630,000 on acquiring Facebook likes, but “what difference does it make” that they feel justified to spend our tax payer money on something so frivolous.
However, he shut down the White House tours to our children because of Sequester cuts, while his mainstream media televises the newest pictures of him and his entire family vacationing in various Countries or his latest golf game!
State Department officials spent $630,000 to get more Facebook “likes,” prompting employees to complain to a government watchdog that the bureau was “buying fans” in social media, the agency’s inspector general says.
The department’s Bureau of International Information Programs spent the money to increase its “likes” count between 2011 and March 2013.
“Many in the bureau criticize the advertising campaigns as ‘buying fans’ who may have once clicked on an ad or ‘liked’ a photo but have no real interest in the topic and have never engaged further,” the inspector general reported.
The spending increased the bureau’s English-language Facebook page likes from 100,000 to more than 2 million and to 450,000 on Facebook’s foreign-language pages.
Despite the surge in likes, the IG said the effort failed to reach the bureau’s target audience, which is largely older and more influential than the people liking its pages. Only about 2 percent of fans actually engage with the pages by liking, sharing or commenting.
via Capitalist Preservation: Hillary Clinton Led State Dept Spent $630,000…On Facebook ‘Likes’.